You Don't Have a Traffic Problem. You Have a Strategy Problem.
Your ads run. Your content publishes. Your budget disappears. And nobody. Not your agency, not your freelancer, not the dashboard. Nobody can tell you whether any of it is generating profitable customers. That is the real problem. And it is fixable.
Pick a time. Come with questions. Leave with clarity, whether you work with me or not.
The Real Problem
Why most small business digital marketing does not work
It is rarely a budget problem. It is almost always a strategy problem. Here is what that looks like.
01
People visit. Nobody converts.
Your site gets traffic. But the messaging does not speak to the right person clearly. So visitors leave without taking any action.
02
Ads are running. Returns are unclear.
You spend every month. Clicks come in. But you cannot tell which ones turned into actual customers.
03
Content exists. Google ignores it.
You have published posts. But they were not built around how your audience actually searches. So they rank nowhere and bring nobody in.
04
Competitors rank above you. They are not better.
They are more deliberate. That is not a quality gap. It is a strategy gap. It is the kind you can close.
This is not a resource problem. It is an architecture problem. That is what I fix.
SEO and Digital Marketing Consultant
The Approach
I do not run channels separately. I build one system.
Your SEO informs your content. Your content supports your ad landing pages. Your paid search data feeds back into your organic strategy. Your messaging stays consistent from the first search result to the final page a visitor lands on.
Most agencies treat each channel as its own service. They optimise SEO without looking at your ads. They run campaigns without improving where the traffic lands. You pay for disconnected work and get disconnected results.
I treat your digital marketing as one commercial system. Because that is what it is.
Most agencies treat each channel as its own service. They optimise SEO without looking at your ads. They run campaigns without improving where the traffic lands. You pay for disconnected work and get disconnected results.
I treat your digital marketing as one commercial system. Because that is what it is.
01
STRATEGY FIRST
Before I recommend any channel, we establish the foundation. Who you serve, how they search, and which combination will produce the best return for your model.
02
CHANNELS THAT REINFORCE EACH OTHER
Every channel I manage is built to support the others. The whole system gets stronger over time.
03
OUTCOMES OVER ACTIVITY
I report on cost per qualified lead, conversion rate, and revenue you can trace. Not impressions. Not follower counts.
04
COMPLETE TRANSPARENCY
Every recommendation comes with a clear reason. Every report connects what was done to what it produced.
Services
Four services. One integrated strategy.
I work in these four areas only. Nothing else.
Search Engine Optimization
Long-Term Organic Growth
- Technical audit covering indexing, Core Web Vitals, crawl health, and site architecture
- Keyword research focused on buyer intent, not just search volume
- On-page work including structure, internal linking, and schema markup
- Content strategy aligned to every stage of the buyer journey
- Competitor gap analysis to find open ranking opportunities
- Monthly reporting connected to traffic, leads, and revenue
Organic visibility that builds over time. Every authority signal you earn stays in place and keeps working.
₹30,000/Month or ($500/Month)
Minimum 3-month initial commitment.
Google Ads
Qualified Leads. Traceable Return.
- Campaign architecture built for clarity and conversion
- Keyword strategy focused on purchase and decision-stage intent
- Ad copy and landing page alignment for quality and conversion rate
- Bid strategy based on your cost-per-acquisition targets
- Negative keyword management to cut wasted spend
- Weekly monitoring and monthly strategic reporting
Cost per qualified lead that falls over time as the account matures. Every rupee traceable to a result.
₹20,000/Month or ($300/Month)
Ad spend billed directly by Google to you.
Social Media Advertising
Demand Creation. Warmer Pipeline.
- Platform strategy across Meta (Facebook and Instagram) and LinkedIn
- Audience architecture using interest layers, behavioural targeting, and lookalike audiences
- Ad copy and creative direction for each stage of the funnel
- Awareness, retargeting, and conversion campaign design
- A/B testing for creative and audience performance
- Monthly reporting on reach, cost per lead, and revenue attribution
A pipeline of people who already know your brand before they are ready to act.
₹30,000/Month or ($500/Month)
Minimum 2-month initial commitment.
Content Marketing and Strategy
Authority That Compounds
- Content audit to identify what ranks, what converts, and what should be cut
- Keyword and topic research mapped to the full buyer journey
- Editorial strategy covering content types, cadence, and format
- Long-form articles, service pages, and pillar content built for authority
- Internal linking strategy to build topical authority over time
- Performance tracking tied to traffic, engagement, and lead generation
A content library that grows in value over time. Unlike paid channels, it does not stop working when you stop paying for it.
₹25,000/Month or ($400/Month)
Standalone strategy audits available.
One call. We figure it out. No commitment.
Who This Is For
This is for a specific type of business.
Here is how to know if that is you.
I keep my client list small because I work directly on every account.
Selective, not to be exclusive. Because quality requires focus.
Selective, not to be exclusive. Because quality requires focus.
THE RIGHT FIT
NOT THE RIGHT FIT
How I Work
Five steps. No surprises.
Here is exactly what working with me looks like from start to finish.
01
Strategy Call
Free. 30 minutes.
We talk about your business. What you sell, who you sell to, what you have already tried. By the end, we both know if working together makes sense.
You leave knowing which channels fit your goals. Whether you hire me or not.
02
Audit and Discovery
Week 1 to 2.
I review your current digital presence in full. Technical health, existing content, active campaigns, competitive landscape. I find what is limiting your growth before building anything new.
You leave with a written diagnosis ranked by impact and effort.
03
Strategy Document
Week 2 to 3.
I write your growth strategy. Not a slide deck. A working document. Which channels, why, the architecture, the KPIs, and a phased 90-day roadmap.
This document belongs to you. If our engagement ends here, you have a complete plan ready to use.
04
Execution
Month 1 onwards.
We build and launch. You see progress every week. You communicate directly with me. No middlemen between you and the person doing the work.
Monthly reports connect every activity to a measurable outcome.
05
Optimization
Month 3 onwards.
With real data, we push harder on what is working and fix what is not. Rolling monthly after the initial period. No lock-in. If the work is not delivering value, you should not be forced to stay.
A system that improves every month.
Engagement Model
Three ways to work together.
All of them transparent.
No hidden fees. No lock-in after the initial period. No surprise invoices.
INR
USD
Strategy Only
One-time. For businesses that need a clear direction before committing to ongoing work.
Normally 25000
Starting from ₹15,000
Per Month
Monthly Retainer
Ongoing management of one or more channels on a rolling monthly basis.
Normally 45000
Starting from ₹30,000
Per Month
Advisory
For businesses with in-house teams that need senior strategic guidance to keep the work on track.
Normally 20000
Starting from ₹12,000
Per Month
Things I Believe
Four things most people in digital marketing will not say out loud.
01
Most agencies sell activity, not outcomes.
Publishing ten articles a month is not a strategy. It is a deliverable. The only question that matters is whether any of it moved you closer to a business result. If it cannot be traced to an outcome, it should not exist.
02
Paying for ads before fixing your landing page is paying twice.
A campaign running to a page that converts poorly is not an ad problem. It is a destination problem. Fix the conversion infrastructure before you scale the spend.
03
Your competitor outranks you because they were more deliberate. Not because they are better.
Page one is not a quality gap. It is a consistency and strategy gap. That kind of gap is closable.
04
AI search is already changing what good SEO looks like.
Most consultants are still optimising for how search worked a few years ago. I work specifically in AI-driven SEO and Generative Engine Optimisation. Your content is built for how search works today, including how AI platforms surface and recommend results. This is not something to prepare for later. It is happening now.
What You Can Hold Me To
Taking the next step should feel safe.
You will always know what is being done and why.
Every deliverable comes with a clear explanation of the reasoning behind it. You will never pay for work you do not understand.
You own everything we build.
Every strategy document, content piece, keyword list, and campaign structure is yours from day one. If our engagement ends for any reason, you leave with everything fully documented and ready to use.
If the strategy is not working, we change it.
I track performance continuously. If something is not moving in the right direction, I will tell you directly. I will bring a clear reason and a revised approach. I do not wait until contract renewal to have honest conversations.
The first call is free and commits you to nothing.
No pitch at the end. If I think something else would serve you better than working with me, I will say that clearly.
Realistic Timelines
The Person Behind the Work
Ajitkumar Gupta
SEO and Digital Marketing Consultant Navi Mumbai
I am a Computer Engineering graduate who moved into SEO because the logic of how search works genuinely fascinated me. How authority compounds over time. How intent maps to behaviour. How algorithms evaluate credibility signals. These are system problems. I think in systems.
Over the past six years, I have worked in-house and independently with businesses across real estate, technology, and professional services. I have built organic growth strategies from the ground up, managed paid search accounts across competitive markets, and developed content systems that continue to generate traffic long after the initial work is done. I work with clients across India and internationally.
I work across SEO, Google Ads, Social Media Advertising, and Content Strategy as one integrated system. Not as separate services that happen to share a client. I also work specifically in Generative Engine Optimisation. As AI changes how search results are generated and displayed, the strategy behind SEO and content has to evolve with it. I have built that capability deliberately because it is where the real competitive edge will be for clients over the next few years.
Based in Vashi, Navi Mumbai. Working with clients across India and internationally.
When you work with me, you work with me.
Free call. No obligation. Just an honest conversation.
Common Questions
Answers to the questions most people have before reaching out.
Monthly retainers start from Rs 30,000 per month ($500). A one-time strategy audit starts from Rs 15,000 ($250). If you run Google Ads or Social Ads, your advertising budget is separate and goes directly to the platform. I never hold or mark up ad spend.
You can start with one. Most clients begin with SEO or Google Ads depending on whether they need long-term organic growth or faster lead generation. The strategy call will help you figure out which starting point makes the most sense for your specific situation.
Depends on the channel. Google Ads can generate leads within the first few weeks once campaigns are live. SEO takes longer. First ranking movement typically happens within 60 to 90 days. Meaningful organic traffic growth is usually visible between 3 to 6 months. I publish these timelines on the page because I would rather set honest expectations than impressive ones.
When you hire an agency, your account is managed by whoever is available. When you hire me, I do the work. Every strategy decision, every campaign, every report comes from me directly. There are no account managers between you and the person responsible for your results.
No. And I would be cautious of anyone who says they can. Search rankings, ad performance, and content reach depend on factors outside any consultant's full control. What I can guarantee is the quality of the strategy, the rigour of the execution, and that I will tell you honestly if something is not working and why.
Yes. I am based in Navi Mumbai but work with clients across India, the United States, the United Kingdom, and Australia. All engagements are fully remote.
We change the strategy. I track performance continuously and I do not wait until contract renewal to have honest conversations. If something is not moving in the right direction after a reasonable period, I will tell you directly, bring a clear reason, and recommend a revised approach. There is no lock-in after the initial commitment period.
Nothing formal. Come with a rough sense of your current situation. What you have tried, what is not working, and what you are trying to achieve in the next 6 to 12 months. I will ask the right questions from there. The call is 30 minutes and it is free.
Not Ready for a Call?
Start with something smaller.
Not every visitor is ready to book a call. If you want to understand where your digital marketing stands before committing to a conversation, the audit is the right starting point.
You get a written assessment of your current SEO health, your paid channel setup, and your content gaps. You get a prioritised list of what to fix first. No fluff. No generic checklist. A real diagnosis specific to your business.
You get a written assessment of your current SEO health, your paid channel setup, and your content gaps. You get a prioritised list of what to fix first. No fluff. No generic checklist. A real diagnosis specific to your business.
From ₹15,000 ($250). Delivered in 10 business days. No retainer required.
Ready When You Are
If your digital marketing is not producing what it should, let us talk.
You are not getting enough qualified traffic. Or the traffic is not converting. Or the paid campaigns are not returning a clear result. These are solvable problems. But they need an honest look before they can be fixed.
That is what the call is for. Not a pitch. A real conversation about your specific situation. You leave with clarity on what is limiting your growth and what to do about it. Whether you hire me or not.
That is what the call is for. Not a pitch. A real conversation about your specific situation. You leave with clarity on what is limiting your growth and what to do about it. Whether you hire me or not.
30 minutes. Your situation. A clear next step.
Note: I work with a limited number of clients at any time. Not as a sales tactic. As a commitment to quality. If you are thinking about working together, now is a good time to reach out.